$jq = jQuery.noConflict();

$jq.fn.initializeMovie = function (movieUrl) {
    fp.initialize($jq(this), movieUrl);
}

fp = {
    initialize: function ($element, movieUrl) {
        flowplayer(
		    $element.attr('id'),
		    "/js/flowplayer/flowplayer-3.2.7.swf",
		    movieUrl
	    );
    }
}